Market power; barriers to entry; price discrimination: Customers are willing to put up with the quirks of a grumpy soup maker because he sells such a unique product until Elaine discovers his recipes.
DVD Location: Season 7, "The Soup Nazi", 1:19-2:03, 2:54-4:17, 6:47-8:52, 13:48-14:54, 16:45-17:31, 18:03-18:38, 19:33-20:27, and 21:21-22:14
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